{"podcast":{"title":"Banking Transformed with Jim Marous","slug":"banking-transformed-with-jim-marous-343931","podcast_index_feed_id":343931,"rss_url":"https://feeds.megaphone.fm/bankingtransformed","website_url":"https://thefinancialbrand.com/podcasts/","image_url":"https://megaphone.imgix.net/podcasts/aaf96f8e-b6fb-11ea-89a5-3756e924605b/image/BT_Rock_Jim_Square_Logo_5-28-23_REV_300_dpi.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Jim Marous","episode_count":523,"summary":"Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.","last_synced_at":"2026-07-21T22:19:03.307110+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931"},"episode":{"title":"The SoFi Cross-Buy Engine Fuels Amazing Growth","slug":"the-sofi-cross-buy-engine-fuels-amazing-growth","published_at":"2026-06-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/the-sofi-cross-buy-engine-fuels-amazing-growth","show_page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931","url":"https://thefinancialbrand.com/banking-podcasts","audio_url":"https://www.podtrac.com/pts/redirect.mp3/chrt.fm/track/A27C8C/traffic.megaphone.fm/FPMN8165652331.mp3","summary":"SoFi is not winning by cross-selling harder. It is building a bank where members reach for the next product on their own.In this episode, Jim Marous breaks down how SoFi moved from a single-product student loan company to a full-service digital bank with a powerful customer growth engine. The key insight is the shift from cross-sell to cross-buy: instead of pushing another product, SoFi creates daily engagement, useful experiences, and timely options that make members want to expand the relationship.The discussion explores SoFi’s 43% product growth from existing customers, its national bank charter, its use of Galileo and Technisys, and the behavioral design principles behind its member experience. For banks and credit unions, the challenge is clear: the future of growth may depend less on selling harder and more on being useful when customers are ready to act.A must-listen for leaders focused on digital banking, customer engagement, fintech strategy, and relationship growth.","meta_description":"SoFi is not winning by cross-selling harder. It is building a bank where members reach for the next product on their own.In this episode, Jim Marous break…","key_points":[],"chapters":[],"topics":[],"duration_seconds":583,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/banking-transformed-with-jim-marous-343931/episodes/the-sofi-cross-buy-engine-fuels-amazing-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/the-sofi-cross-buy-engine-fuels-amazing-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}