{"podcast":{"title":"Banking Transformed with Jim Marous","slug":"banking-transformed-with-jim-marous-343931","podcast_index_feed_id":343931,"rss_url":"https://feeds.megaphone.fm/bankingtransformed","website_url":"https://thefinancialbrand.com/podcasts/","image_url":"https://megaphone.imgix.net/podcasts/aaf96f8e-b6fb-11ea-89a5-3756e924605b/image/BT_Rock_Jim_Square_Logo_5-28-23_REV_300_dpi.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Jim Marous","episode_count":523,"summary":"Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.","last_synced_at":"2026-07-21T22:19:03.307110+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931"},"episode":{"title":"Future of Bank Segmentation Is Conversational","slug":"future-of-bank-segmentation-is-conversational","published_at":"2026-07-13T10:00:00+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/future-of-bank-segmentation-is-conversational","show_page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931","url":"https://thefinancialbrand.com/banking-podcasts","audio_url":"https://www.podtrac.com/pts/redirect.mp3/chrt.fm/track/A27C8C/traffic.megaphone.fm/PLAS6655765433.mp3","summary":"Your bank has a birth date for every customer and almost no idea who any of them really are. In this Banking Insights Video, Jim Marous argues that age-based segmentation is failing at both ends of the range, the 72-year-old living on his phone and the 22-year-old who wants a human for her first loan, and that the way forward is a better question. He traces how a date of birth became banking's most overused shortcut, what Bank of America's Erica reveals about expressed need at scale, and why the future of segmentation is a conversation. The episode covers why within-generation differences now run deeper than those between generations, how a compliance requirement became a customer-strategy crutch, and a repeatable loop any bank can run: Ask, listen, deliver value, and earn the next question. Hosted by Jim Marous, Co-Publisher of The Financial Brand and host of Banking Transformed. Follow the show so the next one finds you. #Banking #Fintech #CustomerExperience #DigitalBanking #BankMarketing","meta_description":"Your bank has a birth date for every customer and almost no idea who any of them really are. In this Banking Insights Video, Jim Marous argues that age-ba…","key_points":[],"chapters":[],"topics":[],"duration_seconds":585,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/banking-transformed-with-jim-marous-343931/episodes/future-of-bank-segmentation-is-conversational/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/future-of-bank-segmentation-is-conversational.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}