{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"One Question That Could Justify the ROI of Branded Video Content","slug":"one-question-that-could-justify-the-roi-of-branded-video-content","published_at":"2025-07-23T15:26:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/one-question-that-could-justify-the-roi-of-branded-video-content","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/one-question-that-could-justify-brand-spend","audio_url":"https://traffic.libsyn.com/secure/brandstory/riverside_cole_heilborn_raw-video-cfr_personal_messages_0019_1.mp3?dest-id=1418285","summary":"Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side About: This podcast is produced by Port Side , a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?","meta_description":"Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1043,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/one-question-that-could-justify-the-roi-of-branded-video-content/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/one-question-that-could-justify-the-roi-of-branded-video-content.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}