{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"How to Stand Out When Everyone Has the Same Origin Story","slug":"how-to-stand-out-when-everyone-has-the-same-origin-story","published_at":"2026-03-04T11:00:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/how-to-stand-out-when-everyone-has-the-same-origin-story","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/how-to-stand-out-when-everyone-has-the-same-origin-story","audio_url":"https://traffic.libsyn.com/secure/brandstory/Ryan_Andrist_audio_episode_v2.mp3?dest-id=1418285","summary":"Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures increase, something often gets lost in \"the middle.\" The result is a sea of epic imagery, interchangeable storytelling, and campaigns that feel indistinguishable once the logo is removed. Ryan Andrist , a marketing leader whose career spans The North Face, Sea to Summit, and Starbucks, joins the show to explore a persistent challenge in the outdoor industry. Ryan and Cole unpack how growth pressures can muddy brand clarity and why the consumer insight is more important than ever. About: This podcast is produced by Port Side , a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.","meta_description":"Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3174,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/how-to-stand-out-when-everyone-has-the-same-origin-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/how-to-stand-out-when-everyone-has-the-same-origin-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}