{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"How Passion Blinds Brands to Strategy","slug":"how-passion-blinds-brands-to-strategy","published_at":"2025-10-29T13:54:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/how-passion-blinds-brands-to-strategy","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/how-passion-blinds-brands-to-strategy","audio_url":"https://traffic.libsyn.com/secure/brandstory/Strategist_vs_Filmmaker.mp3?dest-id=1418285","summary":"In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy. Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls. About: This podcast is produced by Port Side , a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.","meta_description":"In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":654,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/how-passion-blinds-brands-to-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/how-passion-blinds-brands-to-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}