{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"Experience a New High: The Strategy Behind Altra's Latest Campaign","slug":"experience-a-new-high-the-strategy-behind-altra-s-latest-campaign","published_at":"2025-09-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/experience-a-new-high-the-strategy-behind-altra-s-latest-campaign","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/experience-a-new-high-the-strategy-behind-altras-latest-campaign","audio_url":"https://traffic.libsyn.com/secure/brandstory/Andy__Renya_audio_episode.mp3?dest-id=1418285","summary":"Altra's Head of Marketing, Reyna Alishio , and Backbone Media's Senior Director of Strategy, Andy Ralston , take us behind the brand's seasonal campaign, Experience a New High. We unpack the core insight tying mental wellbeing, social connection, and running to a younger audience; how a one-two punch of broad digital reach plus in-person activation moved awareness and consideration; and why the medium is part of the message when your pop-up is a Dopamine Dispensary. We also get into what went right, what needed rethinking, and how to decide when a big campaign makes sense versus always-on content. About: This podcast is produced by Port Side , a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?","meta_description":"Altra's Head of Marketing, Reyna Alishio , and Backbone Media's Senior Director of Strategy, Andy Ralston , take us behind the brand's seasonal campaign,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2934,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/experience-a-new-high-the-strategy-behind-altra-s-latest-campaign/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/experience-a-new-high-the-strategy-behind-altra-s-latest-campaign.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}