{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"Creatives Aren't Commodities: Red Bull's Chris Whitten","slug":"creatives-aren-t-commodities-red-bull-s-chris-whitten","published_at":"2025-11-05T11:00:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/creatives-aren-t-commodities-red-bull-s-chris-whitten","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/creatives-arent-commodities-red-bulls-chris-whitten","audio_url":"https://traffic.libsyn.com/secure/brandstory/Chris_Whitten_audio_episode.mp3?dest-id=1418285","summary":"In this episode, Cole sits down with Chris Whitten , Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey through agency and brand-side production, spanning roles at Saatchi & Saatchi and now Red Bull, and offers candid advice for photographers, filmmakers, and producers who want to build long-term client relationships. The episode explores how mindset impacts success, why outreach is a creative act, and how to stay top-of-mind in an oversaturated industry. Chris shares practical frameworks for follow-up, positioning, and pitching that make hiring you a no-brainer rather than a gamble. About: This podcast is produced by Port Side , a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.","meta_description":"In this episode, Cole sits down with Chris Whitten , Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3656,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/creatives-aren-t-commodities-red-bull-s-chris-whitten/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/creatives-aren-t-commodities-red-bull-s-chris-whitten.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}