{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media","slug":"brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media-2","published_at":"2025-10-08T18:44:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media-2","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media","audio_url":"https://traffic.libsyn.com/secure/brandstory/Maren_Hamilton_Audio_Episode.mp3?dest-id=1418285","summary":"Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.","meta_description":"Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: bran…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4899,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}