{"podcast":{"title":"Back Row with Amy Odell","slug":"back-row-with-amy-odell-7518682","podcast_index_feed_id":7518682,"rss_url":"https://feeds.megaphone.fm/ILIGG6046728782","website_url":"https://amyodell.substack.com/","image_url":"https://megaphone.imgix.net/podcasts/d5459aa8-9e3e-11f0-b67e-67cdb98821e2/image/770c18fdf5e2e8d7e35c9e7f1f11e91b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Amy Odell","episode_count":53,"summary":"Fashion, style, celebrity and culture. Insider knowledge. Outsider honesty. Humor included.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/back-row-with-amy-odell-7518682"},"episode":{"title":"How Mary-Kate and Ashley Olsen Built Two Billion-Dollar Empires (Part 1)","slug":"how-mary-kate-and-ashley-olsen-built-two-billion-dollar-empires-part-1","published_at":"2026-05-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/back-row-with-amy-odell-7518682/how-mary-kate-and-ashley-olsen-built-two-billion-dollar-empires-part-1","show_page_url":"https://stenobird.com/podcast/back-row-with-amy-odell-7518682","url":"https://traffic.megaphone.fm/CMLYE3579496108.mp3","audio_url":"https://traffic.megaphone.fm/CMLYE3579496108.mp3","summary":"Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. Former Us Weekly editor-in-chief Dan Wakeford, author of the new Celebrity Intelligence newsletter, joins Back Row to break down the Full House casting story, the Dual Star empire, the billion-dollar licensing machine, and the NYU years that changed everything. Part Two — revealing the secrets behind The Row — is available to Premium subscribers. Sign up at Back Row to get newsletter access included with your subscription, or in Apple Podcasts or Spotify. Chapters 00:00 Introduction 01:40 Dan Wakeford and Celebrity Intelligence 02:47 Why the Olsens are a unique case study 07:50 The Full House casting story 10:07 The reality of child stardom 16:22 How their personalities diverged early 19:49 From pennies to $80,000 an episode 26:27 The home video empire begins 33:28 The billion dollar licensing machine 48:00 Turning 18 and taking control 53:41 NYU and the paparazzi years 57:47 How everything changed Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. Former Us Weekly editor-in-chief Dan Wakefor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3556,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/back-row-with-amy-odell-7518682/episodes/how-mary-kate-and-ashley-olsen-built-two-billion-dollar-empires-part-1/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/back-row-with-amy-odell-7518682/how-mary-kate-and-ashley-olsen-built-two-billion-dollar-empires-part-1.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}