{"podcast":{"title":"B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":50,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their B2B sales cycle and improve their audience engagement, leading to a better quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":"2026-09-12T06:17:56.564114+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Your Sales Team Have Never Heard Your Podcast (And It's Costing You)","slug":"your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you","published_at":"2026-05-08T05:00:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/c862a260-8589-4daa-b2db-61803687d458.mp3","summary":"If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met. That sounds absurd. And yet it's almost universal. Hi, I'm Neal Veglio , founder of Podknows Podcasting . We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast. In this episode of B2B Podcasting Insights , I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago. Whether you're a founder, a CMO, or a sales leader wondering why your expert positioning isn't converting — this episode will change how you think about what your podcast is actually for. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Send a voice note or question h ttps://podknows.co.uk/feedback Timestamped chapters 00:00 The fantasy inbound call 01:51 The podcast sales crime scene 03:54 Why marketing and sales missed each other 05:19 The meeting that never happens 06:37 What good looks like on a sales call 08:39 Your 10-minute podcast deployment playbook 10:40 Founder FAQ: Fred Copestake on sales vs. marketing 15:31 Quick tip: when to ask for a follow Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/","meta_description":"If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met. That sounds absurd. And yet it's almost universal.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1085,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}