{"podcast":{"title":"B2B Podcasting Insights - business strategy podcast for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":41,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":"2026-07-11T16:20:08.849210+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Your Episode Nobody Shared Was the One That Actually Worked!","slug":"your-episode-nobody-shared-was-the-one-that-actually-worked","published_at":"2026-06-19T19:45:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-episode-nobody-shared-was-the-one-that-actually-worked","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/2c61aff8-f4e0-4f79-ad3b-da7d35f80913.mp3","summary":"If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero shares, what that does and doesn't mean, and why publishing is not the finishing line in your content story. I open with a confession: I watched my own argument, made weeks earlier on this very show, get repackaged by someone else and rack up hundreds of reshares and thousands of comments while my original barely moved. I wasn't angry. I was weirdly pleased, because it proved the idea worked, just not inside my own distribution system. We look at the difference between content that gets shared (comfortable, affirming, validating) and content that gets saved, WhatsApped and referred (uncomfortable, specific, commercially valuable), why a referral from the right person beats 47 likes every time, and how to tell a distribution gap apart from a content failure so you don't go and fix the wrong thing. There's also this week's Founder FAQ on seasons vs. publishing continuously, and a deceptively simple quick tip on episode length and completion rate. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary 00:00 The idea that wandered off and got famous somewhere else 03:52 Welcome — what this episode is really about 04:24 You nailed the episode, then the stats didn't move 06:44 What actually gets shared in B2B (and why it's useless for pipeline) 08:20 Shares vs. referrals: which one is actually worth money 11:11 My Diary of a CEO episode, and watching the idea g…","meta_description":"If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1504,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-episode-nobody-shared-was-the-one-that-actually-worked/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-episode-nobody-shared-was-the-one-that-actually-worked.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}