{"podcast":{"title":"B2B Podcasting Insights - business strategy podcast for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":37,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem","slug":"your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem","published_at":"2025-12-08T06:00:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/226f1a86-af89-4724-8b3c-ad25377a88fa.mp3","summary":"Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking. In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead. We’ll get into: • How to spot actual content you should be publishing, using your sales calls • Why “topics” make your show sound like a 2014 panel discussion • The shift from brand awareness to belief-building • Simple ways to turn your podcast into a pipeline machine, not a weekly chore If you want episodes your ideal clients recognise themselves in , this is the one to listen to. Want me to help you with all this? https://podknows.co.uk/audit Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/ Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.","meta_description":"Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":466,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}