{"podcast":{"title":"B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":50,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their B2B sales cycle and improve their audience engagement, leading to a better quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":"2026-09-12T06:17:56.564114+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem","slug":"your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem","published_at":"2025-12-08T06:00:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/226f1a86-af89-4724-8b3c-ad25377a88fa.mp3","summary":"Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking. In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead. We’ll get into: • How to spot actual content you should be publishing, using your sales calls • Why “topics” make your show sound like a 2014 panel discussion • The shift from brand awareness to belief-building • Simple ways to turn your podcast into a pipeline machine, not a weekly chore If you want episodes your ideal clients recognise themselves in , this is the one to listen to. Want me to help you with all this? https://podknows.co.uk/audit Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/ Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.","meta_description":"Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":466,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}