{"podcast":{"title":"B2B Podcasting Insights - business strategy podcast for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":41,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":"2026-07-11T16:20:08.849210+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!","slug":"your-b2b-podcast-isn-t-broken-your-b2b-podcast-strategy-is","published_at":"2026-07-11T11:15:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-broken-your-b2b-podcast-strategy-is","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/20bb8c57-6c1b-493e-b61f-9b7563b7134f.mp3","summary":"If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from shutting the show down. She shouldn't. Because the problem was never the podcast. We look at what actually goes wrong when ambitious founders build a content operation: hiring ten specialists before you've plotted the journey, letting each of them optimise a channel your ideal client has never once opened, and leaving the one channel that is right — the podcast — sitting there with no job to do. There's the uncomfortable truth about specialists (they're not scamming you; they're incentivised to believe their thing is your answer), the point at which finance starts looking at black-and-white numbers on a spreadsheet, and why the solution is almost never \"kill the podcast\" — it's kill the channels that are quietly burning the cash. Plus a listener question from Jordan in Dublin on the nerves that stop you hitting record, and a quick tip that will make you a better editor of your own show in three days flat. Free download Ideal Client Profile one-pager https://podknows.co.uk/ideal-client Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Ask a question on the show https://podknows.co.uk/voicemail Timestamped summary 00:00 Free download: the Ideal Client Profile one-pager 00:11 Let's talk about Jane 00:40 £20,000 spent. £6,000 back 01:09 Weeks away from killing the show 01…","meta_description":"If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":831,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-b2b-podcast-isn-t-broken-your-b2b-podcast-strategy-is/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-broken-your-b2b-podcast-strategy-is.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}