{"podcast":{"title":"B2B Podcasting Insights - business strategy podcast for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":37,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Your B2B podcast is NOT top of funnel marketing","slug":"your-b2b-podcast-is-not-top-of-funnel-marketing","published_at":"2025-11-03T16:31:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-is-not-top-of-funnel-marketing","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/b44b296e-e2ca-4e22-a44c-ca8c829addbc.mp3","summary":"Most branded podcasts chase 'awareness' and stall. Let's make sure yours doesn't. Hi, I'm Neal Veglio, founder of Podknows Podcasting. In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant. You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch. Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video breakdown, and a 1:1 call—delivered within four working days after booking: podknows.co.uk/audits . Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.","meta_description":"Most branded podcasts chase 'awareness' and stall. Let's make sure yours doesn't. Hi, I'm Neal Veglio, founder of Podknows Podcasting. In this episode, I'…","key_points":[],"chapters":[],"topics":[],"duration_seconds":497,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-b2b-podcast-is-not-top-of-funnel-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-is-not-top-of-funnel-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}