{"podcast":{"title":"B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":50,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their B2B sales cycle and improve their audience engagement, leading to a better quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":"2026-09-12T06:17:56.564114+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Is Your B2B Podcast Doing Its Job?","slug":"is-your-b2b-podcast-doing-its-job","published_at":"2026-01-06T14:45:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/is-your-b2b-podcast-doing-its-job","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/6eda9ca7-7583-4627-824f-9a542384a10a.mp3","summary":"Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do. I’m Neal Veglio, and in this episode of B2B Podcasting Insights , I’m asking the grown-up question almost nobody asks before they hit record... In this episode, I break down: Why so many B2B podcasts quietly become jobless How interviews often mask a lack of strategy What changes inside a business when a podcast becomes operational A simple test to tell whether your podcast is earning its keep — or wasting attention If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next. Useful links: Visual breakdown: https://podknows.co.uk/jobless Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic Timestamped summary 00:00 Why most B2B podcasts don’t have a job 01:20 The question nobody asks before launching 02:26 Why “brand awareness” isn’t a job 03:22 What an operational podcast actually does 05:00 How podcasts end up jobless 09:20 What changes when a podcast has a job 12:40 The disappearance test 15:40 The Podcast Growth Diagnostic Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.","meta_description":"Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decide…","key_points":[],"chapters":[],"topics":[],"duration_seconds":769,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/is-your-b2b-podcast-doing-its-job/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/is-your-b2b-podcast-doing-its-job.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}