{"podcast":{"title":"B2B Podcasting Insights - business strategy podcast for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":37,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Is Your B2B Podcast Doing Its Job?","slug":"is-your-b2b-podcast-doing-its-job","published_at":"2026-01-06T14:45:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/is-your-b2b-podcast-doing-its-job","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/6eda9ca7-7583-4627-824f-9a542384a10a.mp3","summary":"Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do. I’m Neal Veglio, and in this episode of B2B Podcasting Insights , I’m asking the grown-up question almost nobody asks before they hit record... In this episode, I break down: Why so many B2B podcasts quietly become jobless How interviews often mask a lack of strategy What changes inside a business when a podcast becomes operational A simple test to tell whether your podcast is earning its keep — or wasting attention If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next. Useful links: Visual breakdown: https://podknows.co.uk/jobless Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic Timestamped summary 00:00 Why most B2B podcasts don’t have a job 01:20 The question nobody asks before launching 02:26 Why “brand awareness” isn’t a job 03:22 What an operational podcast actually does 05:00 How podcasts end up jobless 09:20 What changes when a podcast has a job 12:40 The disappearance test 15:40 The Podcast Growth Diagnostic Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.","meta_description":"Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decide…","key_points":[],"chapters":[],"topics":[],"duration_seconds":769,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/is-your-b2b-podcast-doing-its-job/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/is-your-b2b-podcast-doing-its-job.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}