{"podcast":{"title":"B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":50,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their B2B sales cycle and improve their audience engagement, leading to a better quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":"2026-09-12T06:17:56.564114+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Following 'Best Practice' is KILLING Your B2B Podcast!","slug":"following-best-practice-is-killing-your-b2b-podcast","published_at":"2026-07-24T18:00:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/following-best-practice-is-killing-your-b2b-podcast","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/7da35b84-dcb1-448a-967e-90c4317bda91.mp3","summary":"Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing. Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the case that \"best practice\" is the satnav voice of the entire podcasting industry: the average of what worked on the average podcast, read aloud with total certainty by people who've rarely worked on a show that isn't their own. It'll make you brilliant at being average. And a brilliantly average podcast doesn't pay your mortgage. So what do we do instead? Ah, well, that's what this episode is for. Chapters 00:00 Cold open: the moral of the story - a satnav that drove a man into a lake 02:37 Best practice is the satnav voice of the whole industry 03:02 You don't want an average podcast 03:55 That confident \"2.5 million downloads\" voice online 04:25 The real problem: optimising for the wrong thing 04:43 Your podcast's job — move the buyers you already have 04:53 A dashboard number is not a payment-link click 05:01 How best practice homogenises your show into noise 05:32 Technically excellent, but ultimately forgettable 05:51 Content pillars are the illusion of strategy 06:10 Why \"best practice as wisdom\" is slightly lethal 06:57 \"Publish weekly\": cadence is a production metric 07:11 \"Grow your audience\": 12,000 wrong listeners vs 12 buyers 07:41 \"Keep it short\": B2B buying is high consideration 08:11 \"Hook them in 15 seconds\": imported from retention farming 09:09 \"Book big-name guests\": their audience isn't your buyer 10:03 \"Repurpose everything\": thinner effort, decontextualised…","meta_description":"Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name gue…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1107,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/following-best-practice-is-killing-your-b2b-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/following-best-practice-is-killing-your-b2b-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}