{"podcast":{"title":"B2B Podcasting Insights - business strategy podcast for founders and brands","slug":"b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","podcast_index_feed_id":444039,"rss_url":"https://feeds.captivate.fm/b2b-podcasting-insights/","website_url":"https://podknows.co.uk","image_url":"https://artwork.captivate.fm/276e92b6-9a09-42d2-be4d-11ef48ec393a/B2B-Podcasting-Insights-artwork-May-2026.jpg","author":"Podknows Podcasting - B2B Podcasting Experts","episode_count":37,"summary":"B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.” We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset. Straight talk. No fluff. No “10 tips”. Just how to make your branded B2B podcast actually move deals.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039"},"episode":{"title":"Branded Podcasts - The Future Of Marketing?","slug":"branded-podcasts-the-future-of-marketing","published_at":"2025-02-19T18:00:00+00:00","page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/branded-podcasts-the-future-of-marketing","show_page_url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039","url":"https://podknows.co.uk","audio_url":"https://episodes.captivate.fm/episode/f96fcdb7-b256-4643-829a-96b51cfa1a95.mp3","summary":"In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing? I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts. This report has uncovered that branded podcasts aren't just a fresh fad. They're genuinely engaging audiences and, more importantly, generating real business results. Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience. We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip. You'll learn about the concept of the \"halo effect,\" some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners. See the report for yourself - https://podknows.co.uk/branded-report Mentioned in this episode: Chapters This podcast uses chapters in apps that support them. Podknows Launch Book Get our free book \"Podcast Launch Strategy\" Free Launch Book","meta_description":"In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing? I stumbled across the Si…","key_points":[],"chapters":[],"topics":[],"duration_seconds":639,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/branded-podcasts-the-future-of-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/branded-podcasts-the-future-of-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}