{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"Why B2B Marketers Should Sell Through Slack Communities","slug":"why-b2b-marketers-should-sell-through-slack-communities","published_at":"2026-07-12T18:21:34+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/why-b2b-marketers-should-sell-through-slack-communities","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0110.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0110.mp3","summary":"In this episode, Lucas and Luna explore how B2B marketers are using Slack communities as a direct sales and demand generation channel. They break down the specific mechanics: how to structure a community for enterprise buyers, the difference between a user group and a sales-assisted community, and why the conversion rate on a community-led deal can be three to five times higher than cold outbound. The discussion centers on a case study involving a mid-market SaaS company that moved from 0 to $2 million in annual recurring revenue through a single Slack community over 18 months. Lucas explains the three-tier community funnel (public, gated, and executive-only) and why the middle tier is the highest-converting. Luna challenges whether this works for companies with a $100,000-plus average contract value. The hosts also touch on the risks of community fatigue, moderation overhead, and how to avoid being seen as a salesy infiltrator. New research from July 2026 shows that 42 percent of enterprise B2B buyers now prefer community-initiated conversations over inbound forms or cold outreach. #B2BMarketing #SlackCommunities #DemandGen #EnterpriseSales #SaaS #CommunityLedGrowth #SalesStrategy #MarketingInnovation #BuyerBehavior #ABM #SocialSelling #B2BSales #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #EnterpriseTech #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna explore how B2B marketers are using Slack communities as a direct sales and demand generation channel. They break down the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":520,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/why-b2b-marketers-should-sell-through-slack-communities/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/why-b2b-marketers-should-sell-through-slack-communities.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}