{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Video Proposals to Shorten Sales Cycles","slug":"how-b2b-marketers-use-video-proposals-to-shorten-sales-cycles","published_at":"2026-06-12T17:54:10+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-video-proposals-to-shorten-sales-cycles","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0048.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0048.mp3","summary":"Lucas and Luna explore how B2B marketers are replacing static PDF proposals with personalized video walkthroughs—cutting decision times by days. They examine a case from Gong, which saw a 30% increase in proposal-to-close conversion after adding video. The episode covers the three elements that make a video proposal convert: personalization, brevity, and a clear CTA. Luna shares an anecdote about a vendor who closed a $200K deal with a 90-second Loom. They also discuss tools like Vidyard and BombBomb, and warn against common pitfalls like overproduction. No fluff—just actionable tactics for enterprise marketers. #B2BMarketing #VideoProposals #SalesCycle #Gong #Vidyard #BombBomb #Loom #EnterpriseSales #DemandGen #ABM #MarketingStrategy #SalesEnablement #ProposalManagement #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing #Podcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna explore how B2B marketers are replacing static PDF proposals with personalized video walkthroughs—cutting decision times by days. They exam…","key_points":[],"chapters":[],"topics":[],"duration_seconds":424,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-video-proposals-to-shorten-sales-cycles/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-video-proposals-to-shorten-sales-cycles.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}