{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Tiered SLAs to Accelerate Enterprise Deals","slug":"how-b2b-marketers-use-tiered-slas-to-accelerate-enterprise-deals","published_at":"2026-07-17T06:04:26+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-tiered-slas-to-accelerate-enterprise-deals","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0119.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0119.mp3","summary":"Lucas and Luna break down how tiered service-level agreements can accelerate enterprise deal cycles by reducing legal friction and aligning expectations early. Using a case study of a mid-market cybersecurity firm that cut its sales cycle from 9 months to 5 by offering bronze/silver/gold SLA tiers, they explore the psychology of commitment, the role of standard terms in trust-building, and why 'we'll figure it out later' is a pipeline killer. Specific data points include a 40% reduction in legal review time and a 22% increase in close rates for accounts offered tiered SLAs. No fluff—just actionable strategy for B2B marketers wrestling with long sales cycles. #B2BMarketing #EnterpriseDemandGen #ABM #ServiceLevelAgreements #SalesCycle #LegalFriction #DealAcceleration #TieredSLAs #MarketingStrategy #BusinessPodcast #FexingoBusiness #SalesEnablement #TrustBuilding #Procurement #Contracting #MidMarket #Cybersecurity #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna break down how tiered service-level agreements can accelerate enterprise deal cycles by reducing legal friction and aligning expectations e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":416,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-tiered-slas-to-accelerate-enterprise-deals/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-tiered-slas-to-accelerate-enterprise-deals.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}