{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Salesforce to Predict Churn Before It Happens","slug":"how-b2b-marketers-use-salesforce-to-predict-churn-before-it-happens","published_at":"2026-06-20T05:57:26+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-salesforce-to-predict-churn-before-it-happens","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0063.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0063.mp3","summary":"Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historical usage patterns, support ticket sentiment, and contract renewal timing to build a simple but effective churn model within Salesforce's native CRM analytics. The hosts walk through the three key data sources, the threshold they set, and the 22% reduction in churn achieved within two quarters. They also discuss the pitfalls of over-complex models and why most teams don't need a separate AI tool. If you manage enterprise accounts or do B2B marketing ops, this episode will change how you look at your Salesforce pipeline reports. #ChurnPrediction #SalesforceAnalytics #PredictiveModeling #B2BMarketing #CustomerRetention #CRMData #RevenueOperations #MarketingOps #EnterpriseSales #DataDrivenMarketing #AccountManagement #CustomerSuccess #SalesEnablement #Business #Marketing #FexingoBusiness #BusinessPodcast #B2BRevenue Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historical us…","key_points":[],"chapters":[],"topics":[],"duration_seconds":506,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-salesforce-to-predict-churn-before-it-happens/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-salesforce-to-predict-churn-before-it-happens.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}