{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Sales Sequence A-B Testing to Boost Conversion","slug":"how-b2b-marketers-use-sales-sequence-a-b-testing-to-boost-conversion","published_at":"2026-07-07T06:07:38+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-sequence-a-b-testing-to-boost-conversion","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0098.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0098.mp3","summary":"In this episode, Lucas and Luna drill into a specific, high-leverage B2B marketing tactic that often gets overlooked: A-B testing the actual sales sequence — the email cadence, call timing, and touchpoint mix that sales development reps use to engage enterprise prospects. They walk through a real case from a cybersecurity company that tested two versions of a seven-touch sequence: one with a heavy early call focus and one that led with video voicemail and social touches. The winner lifted qualified meeting rate by 34 percent. They discuss why most B2B teams never test their sequences, how to set up a statistically sound test without confusing sales ops, and the one metric that matters more than open rate or reply rate. They also touch on the tension between marketing-generated leads and sales-owned sequences, and why the best sequence test is the one that gets the sales team to actually follow it. Recorded July 7, 2026. #B2BMarketing #SalesSequences #ABTesting #DemandGen #EnterpriseSales #SalesDevelopment #EmailCadence #VideoVoicemail #Outbound #ConversionRate #SalesOps #MarketingOps #RevOps #SalesEnablement #AccountBasedMarketing #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna drill into a specific, high-leverage B2B marketing tactic that often gets overlooked: A-B testing the actual sales sequenc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":610,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-sales-sequence-a-b-testing-to-boost-conversion/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-sequence-a-b-testing-to-boost-conversion.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}