{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Sales Playbooks to Shorten Cycles","slug":"how-b2b-marketers-use-sales-playbooks-to-shorten-cycles","published_at":"2026-06-13T05:49:54+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-playbooks-to-shorten-cycles","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0049.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0049.mp3","summary":"Episode 49 of B2B Marketing with Fexingo dives into the tactical use of sales playbooks to compress long enterprise sales cycles. Lucas and Luna examine a real case: how a mid-market cybersecurity company reduced its average deal cycle from nine months to five by implementing a structured 'deal desk approved' playbook for their top three buyer personas. They break down the six core sections of an effective playbook—from discovery question flows to competitive battle cards—and explain why most playbooks fail because they're written for generic reps rather than specific sales motions. The hosts also touch on how marketing teams can update playbooks quarterly using win-loss data, and why aligning playbook content with ABM tiers improves close rates. A practical episode for any B2B marketer looking to move pipeline faster without adding headcount. #B2BMarketing #SalesPlaybooks #EnterpriseSales #SalesEnablement #ABM #DemandGen #SalesCycle #MarketingOps #SalesPlaybook #WinLossAnalysis #BuyerPersonas #DealDesk #CompetitiveIntel #SalesMotions #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 49 of B2B Marketing with Fexingo dives into the tactical use of sales playbooks to compress long enterprise sales cycles. Lucas and Luna examine a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":584,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-sales-playbooks-to-shorten-cycles/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-playbooks-to-shorten-cycles.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}