{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Predictive Analytics to Forecast Account Churn","slug":"how-b2b-marketers-use-predictive-analytics-to-forecast-account-churn","published_at":"2026-07-11T06:05:36+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-predictive-analytics-to-forecast-account-churn","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0107.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0107.mp3","summary":"In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk score based on product usage, support ticket frequency, and contract renewal cadence, they explore how marketing teams can proactively intervene before a customer goes dark. The episode covers data sources, model training, trigger-based playbooks, and the GTM alignment required to act on predictions. A practical look at turning historical data into retention action. #PredictiveAnalytics #CustomerChurn #AccountChurn #B2BMarketing #EnterpriseSaaS #RetentionStrategy #ChurnPrediction #DataDrivenMarketing #GTMAlignment #CustomerSuccess #ProductUsageData #RenewalRate #TriggerBasedPlaybooks #MarketingOps #RevenueRetention #BusinessPodcast #FexingoBusiness #B2BMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Usin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":456,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-predictive-analytics-to-forecast-account-churn/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-predictive-analytics-to-forecast-account-churn.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}