{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Partner Co-Marketing to Multiply Reach","slug":"how-b2b-marketers-use-partner-co-marketing-to-multiply-reach","published_at":"2026-06-09T05:53:48+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-partner-co-marketing-to-multiply-reach","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0040.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0040.mp3","summary":"Episode 40 of B2B Marketing with Fexingo explores partner co-marketing as a demand generation strategy. Lucas and Luna break down how companies like HubSpot and Salesforce have used co-marketing to reach new enterprise accounts with shared content, webinars, and events. They discuss the key components of a successful co-marketing agreement — including audience alignment, shared KPIs, and lead-sharing models — and walk through a real example: a hypothetical partnership between a CRM platform and a data enrichment provider. The episode also covers common pitfalls like brand dilution and MQL disputes, and offers practical tips for structuring deals that benefit both sides. If you've ever wondered how to double your reach without doubling your budget, this episode has concrete answers. #CoMarketing #PartnerMarketing #B2BMarketing #DemandGen #HubSpot #Salesforce #LeadGeneration #ABM #EnterpriseMarketing #ContentSyndication #WebinarMarketing #RevenueOperations #PartnerEcosystem #MQL #PipelineGrowth #BusinessPodcast #FexingoBusiness #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 40 of B2B Marketing with Fexingo explores partner co-marketing as a demand generation strategy. Lucas and Luna break down how companies like HubSp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":783,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-partner-co-marketing-to-multiply-reach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-partner-co-marketing-to-multiply-reach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}