{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Partner Co-Marketing to Drive Pipeline","slug":"how-b2b-marketers-use-partner-co-marketing-to-drive-pipeline","published_at":"2026-07-15T05:59:42+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-partner-co-marketing-to-drive-pipeline","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0115.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0115.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar series with a larger infrastructure partner to generate $2.3 million in influenced pipeline within six months. Lucas explains the three-tier partner co-marketing framework—content swaps, joint events, and account-based co-selling—and why co-marketing can halve customer acquisition costs compared to outbound alone. Luna challenges the assumption that smaller companies can't attract big partners, and shares how SecureStream leveraged a specific data breach case study to prove their value. They also discuss measuring partner-influenced pipeline, avoiding common pitfalls like brand dilution, and why the best co-marketing relationships start with a single shared account. If these marketing conversations have sparked something you've actually used, consider supporting the show at buy me a coffee dot com slash fexingo. #B2BMarketing #PartnerMarketing #CoMarketing #DemandGen #EnterpriseSales #ABM #PipelineGeneration #SecureStream #JointWebinars #ContentSyndication #AccountBasedCoSelling #MarketingROI #SalesAndMarketingAlignment #Business #MarketingStrategy #FexingoBusiness #BusinessPodcast #B2BPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break dow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":507,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-partner-co-marketing-to-drive-pipeline/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-partner-co-marketing-to-drive-pipeline.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}