{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Micro-Credibility to Win Enterprise Trust","slug":"how-b2b-marketers-use-micro-credibility-to-win-enterprise-trust","published_at":"2026-07-07T18:13:58+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-micro-credibility-to-win-enterprise-trust","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0099.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0099.mp3","summary":"Episode 99 of B2B Marketing with Fexingo: Lucas and Luna explore how micro-credibility — small, verifiable trust signals like an ISO certification badge or a Gartner quadrant placement — can dramatically shorten enterprise sales cycles. Lucas cites a specific case: a mid-market SaaS company that added a single SOC 2 Type II report to its website and saw a 22% lift in demo-to-close rate within two quarters. Luna pushes back on whether this is just checkbox compliance, and they discuss how to balance third-party badges with first-party proof points like customer testimonials. They also talk about the risk of over-badging and when micro-credibility backfires. The episode closes with a frank moment about how listener support through buy me a coffee dot com slash fexingo keeps the show ad-free and independent. Perfect for B2B marketers in long-cycle enterprise sales who want concrete tactics to reduce buyer friction. #B2BMarketing #EnterpriseSales #MicroCredibility #SOC2 #ISOCertification #GartnerQuadrant #TrustSignals #SalesCycle #BuyerFriction #ComplianceMarketing #DemandGen #AccountBasedMarketing #FexingoBusiness #BusinessPodcast #MarketingOps #SaaS #EnterpriseTrust #B2BSales Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 99 of B2B Marketing with Fexingo: Lucas and Luna explore how micro-credibility — small, verifiable trust signals like an ISO certification badge o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":576,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-micro-credibility-to-win-enterprise-trust/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-micro-credibility-to-win-enterprise-trust.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}