{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Interactive Content to Qualify Leads","slug":"how-b2b-marketers-use-interactive-content-to-qualify-leads","published_at":"2026-06-11T18:04:08+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-interactive-content-to-qualify-leads","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0045.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0045.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gaining traction among enterprise demand gen teams: interactive content as a lead qualification tool. They break down how a cybersecurity software company replaced a traditional gated whitepaper with an interactive 'Security Posture Scorecard' — a 5-minute quiz that scored prospects on their readiness. The result? 3x more form completions, but more importantly, the sales team only received leads with scores above 70, cutting unqualified demos by half. Lucas explains the psychology behind why interactive content captures better intent data than static PDFs, and Luna shares a real example from a client in industrial manufacturing who used a configurator to pre-qualify buyers. They also discuss measuring success: time on page, completion rate, and score-to-opportunity conversion. If you're tired of low-quality leads from standard gated content, this episode offers a practical alternative. #B2BMarketing #InteractiveContent #LeadQualification #DemandGen #ContentMarketing #MarketingStrategy #SalesEnablement #LeadScoring #IntentData #Cybersecurity #IndustrialMarketing #Configurator #GatedContent #ROI #ConversionRate #ABM #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gaining traction among enterprise demand gen teams: inter…","key_points":[],"chapters":[],"topics":[],"duration_seconds":410,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-interactive-content-to-qualify-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-interactive-content-to-qualify-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}