{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Intent Data to Prioritize Accounts","slug":"how-b2b-marketers-use-intent-data-to-prioritize-accounts","published_at":"2026-06-17T17:58:24+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-prioritize-accounts","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0058.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0058.mp3","summary":"In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actually in-market. Lucas breaks down the difference between first-party and third-party intent signals, using the example of a cybersecurity vendor that increased its conversion rate by 40 percent after switching from broad ABM lists to intent-scored account tiers. He explains why buying intent data from a vendor like Bombora or G2 can backfire if you don't filter for signal strength and timing. Luna challenges the cost justification for small sales teams, and Lucas shares a simple tiering framework: Tier 1 accounts get direct outreach, Tier 2 gets nurture sequences, Tier 3 gets saved for retargeting. The hosts also discuss common mistakes—like treating all intent signals as equal—and offer a practical rule: intent without recency is just noise. #B2BMarketing #IntentData #ABM #AccountBasedMarketing #DemandGen #EnterpriseSales #Bombora #G2 #LeadScoring #MarketingStrategy #SalesPipeline #AccountTiering #FirstPartyData #ThirdPartyData #MarketingOps #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actually in-…","key_points":[],"chapters":[],"topics":[],"duration_seconds":714,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-intent-data-to-prioritize-accounts/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-prioritize-accounts.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}