{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use First-Party Data from Community Platforms","slug":"how-b2b-marketers-use-first-party-data-from-community-platforms","published_at":"2026-07-06T18:19:06+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-from-community-platforms","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0097.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0097.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are leveraging first-party data from owned community platforms to drive enterprise deals. With third-party cookies fading and intent data becoming commoditized, companies like Gainsight (with its Pulse community) and Salesforce (Trailblazer Community) are tapping into forum discussions, event registrations, and content engagement to generate warm leads and accelerate long sales cycles. Lucas breaks down a specific example: how a cybersecurity firm used community Q&A data to surface a $2 million deal that traditional lead scoring missed. Luna challenges the scalability of community-led data collection, and they debate the ROI of building versus buying community platforms. This is episode 97 of B2B Marketing with Fexingo. #B2BMarketing #FirstPartyData #CommunityMarketing #EnterpriseSales #DemandGen #ABM #Gainsight #Salesforce #TrailblazerCommunity #IntentData #LeadScoring #LongSalesCycles #MarketingOps #DataStrategy #BusinessPodcast #FexingoBusiness #CustomerCommunity #ContentEngagement Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are leveraging first-party data from owned community platforms to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":517,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-first-party-data-from-community-platforms/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-from-community-platforms.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}