{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use First-Party Data After the Cookie Deprecation","slug":"how-b2b-marketers-use-first-party-data-after-the-cookie-deprecation","published_at":"2026-06-09T18:00:04+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-after-the-cookie-deprecation","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0041.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0041.mp3","summary":"Episode 41 of B2B Marketing with Fexingo tackles the biggest shake-up in enterprise demand gen: the deprecation of third-party cookies in Chrome, which rolled out earlier this year. Lucas and Luna break down how B2B marketers are pivoting to first-party data strategies, using a concrete case from a $200 million cybersecurity firm that rebuilt its entire ABM engine around zero-party intent signals. They walk through the specific tactics—progressive profiling on gated content, CDP-based account enrichment, and sales-intelligence layering—that turned a 30 percent drop in web-identified leads into a 15 percent increase in pipeline quality within two quarters. The episode also covers the risks of over-relying on first-party data, like sample bias and scale limitations, and why a hybrid approach with clean room partnerships may be the next frontier. If you're a B2B marketer trying to make sense of a post-cookie world, this one's for you. #B2BMarketing #FirstPartyData #CookieDeprecation #DemandGen #ABM #EnterpriseMarketing #PrivacyFirst #ZeroPartyData #CDP #SalesIntelligence #MarketingOps #PipelineQuality #Cybersecurity #ProgressiveProfiling #DataStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 41 of B2B Marketing with Fexingo tackles the biggest shake-up in enterprise demand gen: the deprecation of third-party cookies in Chrome, which ro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":550,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-first-party-data-after-the-cookie-deprecation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-after-the-cookie-deprecation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}