{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Expansion Revenue After the First Deal","slug":"how-b2b-marketers-use-expansion-revenue-after-the-first-deal","published_at":"2026-07-09T18:18:55+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-expansion-revenue-after-the-first-deal","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0104.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0104.mp3","summary":"Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits in the existing customer base. In this episode, Lucas and Luna break down how one cloud-analytics company — call it DataForge — boosted net revenue retention from 95 percent to 118 percent in 18 months by building a dedicated expansion marketing function. They walk through the specific playbook: how DataForge tiered its post-sale accounts by usage data, created a cross-sell sequence triggered by product adoption milestones, and aligned sales compensation to reward retention over new logos. Luna challenges whether expansion marketing is just upsell in a new package, and Lucas makes the case that it requires different metrics, buyer personas, and creative strategy. If you're a B2B marketer trying to squeeze more revenue from the customers you already have, this episode gives you a concrete model to steal. #ExpansionRevenue #NetRevenueRetention #NRR #B2BMarketing #AccountBasedMarketing #ABM #CustomerMarketing #CrossSell #Upsell #SaaS #EnterpriseSales #RevenueMarketing #GrowthMarketing #DataForge #CustomerSuccess #SalesAlignment #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits in the existing customer base. In this episode, Lucas a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":448,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-expansion-revenue-after-the-first-deal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-expansion-revenue-after-the-first-deal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}