{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Dynamic Pricing in Enterprise Deals","slug":"how-b2b-marketers-use-dynamic-pricing-in-enterprise-deals","published_at":"2026-06-18T18:00:53+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dynamic-pricing-in-enterprise-deals","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0060.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0060.mp3","summary":"Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with annual commitments, boosting average contract value by 34 percent year-over-year. The episode covers the role of pricing pages, sales playbooks, and customer data in setting price points that scale with customer value. Listeners learn one concrete framework — value-based price anchoring — that can be applied immediately in complex B2B sales cycles. The hosts also discuss how to avoid common pitfalls like price anchoring too low or triggering procurement pushback. If these marketing conversations have sparked ideas you have actually used, listener support at buy me a coffee dot com slash fexingo keeps this show ad-free and focused on actionable insights. #B2BMarketing #DynamicPricing #EnterpriseSales #ABM #PricingStrategy #UsageBasedPricing #ValueBasedPricing #SaaS #RevenueGrowth #SalesPlaybook #DealDesk #ACV #Procurement #MarketingOps #SalesEnablement #FexingoBusiness #BusinessPodcast #DemandGen Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":514,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-dynamic-pricing-in-enterprise-deals/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dynamic-pricing-in-enterprise-deals.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}