{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Deal Registration to Protect Channel Revenue","slug":"how-b2b-marketers-use-deal-registration-to-protect-channel-revenue","published_at":"2026-07-10T06:03:36+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-deal-registration-to-protect-channel-revenue","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0105.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0105.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how deal registration programs help vendors and partners avoid channel conflict and protect margin. They break down the mechanics: how a partner registers a deal, gets a discount, and the vendor enforces a 30- to 90-day exclusivity window. Lucas cites a Forrester study showing that companies with formal deal registration see 15-20% higher partner satisfaction and 10% faster deal cycles. They also discuss a common pitfall—when partners register a deal but don't progress it, effectively tying up the account. The hosts walk through a real-world case involving a midmarket cybersecurity vendor that cleaned up stale registrations by implementing quarterly 'use it or lose it' rules, boosting closed-won revenue by 12% in two quarters. Luna shares her experience seeing a hardware vendor accidentally create conflict by registering the same customer with two different partners. The conversation lands on best practices: clear rules of engagement, CRM integration, and a simple escalation path. A practical episode for anyone managing indirect sales channels or partner ecosystems. #ChannelRevenue #DealRegistration #PartnerSales #ChannelConflict #IndirectSales #PartnerEcosystem #B2BMarketing #SalesStrategy #RevenueProtection #ChannelOps #PartnerPrograms #Forrester #SalesCycle #CRMIntegration #AccountMapping #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how deal registration programs help vendors and partners avoid channel conflict and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":474,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-deal-registration-to-protect-channel-revenue/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-deal-registration-to-protect-channel-revenue.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}