{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Dark Social to Find Unattributed Pipeline","slug":"how-b2b-marketers-use-dark-social-to-find-unattributed-pipeline","published_at":"2026-07-09T06:06:36+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dark-social-to-find-unattributed-pipeline","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0103.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0103.mp3","summary":"Most enterprise B2B buyers research for weeks before ever filling out a form — and that research happens in private channels: Slack DMs, WhatsApp groups, private LinkedIn messages, email forwards. This is dark social, and it's the single biggest source of unattributed pipeline in B2B. Lucas walks through a real example from a cybersecurity company that traced 34% of closed-won deals back to a private Slack community where a single champion shared a whitepaper link. They discuss how to tag dark social links with UTM parameters that survive forwarding, how to use private referral dashboards from platforms like Slack and LinkedIn, and why most marketing attribution tools miss this entirely because they only track last-click cookie attribution. Luna pushes back on whether this is just vanity tracking or genuinely actionable, and Lucas shows how one team used dark social data to identify which existing customers were acting as 'private advocates' and then turned them into formal customer references. Practical, specific, and backed by a real number. #B2BMarketing #DarkSocial #EnterpriseMarketing #MarketingAttribution #PrivateChannels #SlackMarketing #WhatsAppMarketing #LinkedInDMs #DemandGen #ABM #PipelineAttribution #CustomerAdvocacy #UTMTracking #ReferralMarketing #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Most enterprise B2B buyers research for weeks before ever filling out a form — and that research happens in private channels: Slack DMs, WhatsApp groups,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":522,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-dark-social-to-find-unattributed-pipeline/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dark-social-to-find-unattributed-pipeline.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}