{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Customer Zero to Sell Enterprise","slug":"how-b2b-marketers-use-customer-zero-to-sell-enterprise-2","published_at":"2026-07-16T06:03:33+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-zero-to-sell-enterprise-2","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0117.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0117.mp3","summary":"Episode 117 of B2B Marketing with Fexingo dives into the concept of 'Customer Zero'—the idea that your first enterprise customer functions as an embedded R&D partner, not just a revenue source. Lucas and Luna unpack how companies like Tableau and Snowflake turned their earliest deployments into reference architectures, product blueprints, and case studies that de-risked subsequent sales. They walk through the three-phase playbook: picking the right Customer Zero, structuring the account for co-innovation, and harvesting assets (technical validation, ROI benchmarks, white papers) that compress later sales cycles. Specific examples include how a cloud security startup cut its second-deal cycle from 14 months to 5 months by systematizing learnings from its first implementation. The hosts also discuss the tension between customization and scalability, and when to know Customer Zero has graduated to a standard reference. No fluff—just a concrete framework you can apply to your own enterprise pipeline. #CustomerZero #EnterpriseSales #B2BMarketing #ReferenceArchitecture #CoInnovation #SalesCycleCompression #Tableau #Snowflake #FirstDeal #EnterprisePipeline #ABM #DemandGen #CaseStudy #ROIBenchmark #TechnicalValidation #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 117 of B2B Marketing with Fexingo dives into the concept of 'Customer Zero'—the idea that your first enterprise customer functions as an embedded…","key_points":[],"chapters":[],"topics":[],"duration_seconds":703,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-customer-zero-to-sell-enterprise-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-zero-to-sell-enterprise-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}