{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Customer Zero to Sell Enterprise","slug":"how-b2b-marketers-use-customer-zero-to-sell-enterprise","published_at":"2026-07-16T18:09:50+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-zero-to-sell-enterprise","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0118.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0118.mp3","summary":"Episode 118 dives into the 'Customer Zero' strategy — using your most demanding enterprise client as a beta partner to refine your product and go-to-market. Lucas and Luna explore how companies like HubSpot, Snowflake, and Veeva Systems turned their first or toughest customer into a referenceable case study that unlocked the next 50 deals. They break down the three phases: co-creation, case study production, and internal playbook extraction. Specific metrics: HubSpot's first 100 customers each generated an average of 8 referrals. Listeners learn how to identify a Customer Zero candidate, negotiate the deal without giving away the farm, and structure the partnership so both sides win. The hosts also warn against common pitfalls like building a one-off feature that kills your product roadmap. No fluff — just a practical playbook for B2B marketers staring at a single whale and wondering how to turn them into a pipeline engine. #CustomerZero #EnterpriseSales #B2BMarketing #DemandGen #ABM #HubSpot #Snowflake #VeevaSystems #ReferenceableRevenue #GoToMarket #BetaPartners #CaseStudyMarketing #EnterprisePipeline #SalesPlaybook #ProductLedGrowth #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 118 dives into the 'Customer Zero' strategy — using your most demanding enterprise client as a beta partner to refine your product and go-to-marke…","key_points":[],"chapters":[],"topics":[],"duration_seconds":761,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-customer-zero-to-sell-enterprise/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-zero-to-sell-enterprise.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}