{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Customer Interviews for Messaging That Converts","slug":"how-b2b-marketers-use-customer-interviews-for-messaging-that-converts","published_at":"2026-06-18T05:53:27+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-interviews-for-messaging-that-converts","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0059.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0059.mp3","summary":"B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs — specifically the \"Jobs to Be Done\" interview framework — generate the language that actually resonates with enterprise buyers. Lucas walks through a concrete example from a cybersecurity company that ran 30 interviews and rebuilt its homepage copy based on verbatim phrases from prospects. The result: a 34% lift in demo requests within six weeks. The hosts discuss who should conduct the interviews, how many are enough to reach saturation, and why the finance team cares about pipeline velocity, not word choice. If your marketing copy sounds like every other vendor in your category, this episode gives you a repeatable process to fix it. #CustomerInterviews #JobsToBeDone #B2BMarketing #MessagingStrategy #DemandGen #EnterpriseMarketing #Copywriting #PipelineVelocity #Cybersecurity #MarketingOps #ABM #SalesEnablement #Marketing #BusinessPodcast #FexingoBusiness #B2B #ConversionRate #VoiceOfCustomer Keep every episode free: buymeacoffee.com/fexingo","meta_description":"B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Luca…","key_points":[],"chapters":[],"topics":[],"duration_seconds":571,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-customer-interviews-for-messaging-that-converts/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-interviews-for-messaging-that-converts.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}