{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Customer Advisory Boards to Shape Product Roadmaps","slug":"how-b2b-marketers-use-customer-advisory-boards-to-shape-product-roadmaps","published_at":"2026-07-14T06:01:31+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-advisory-boards-to-shape-product-roadmaps","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0113.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0113.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers leverage Customer Advisory Boards (CABs) to influence product roadmaps, deepen executive relationships, and shorten sales cycles. They break down the structure of an effective CAB using real-world examples from Salesforce and Microsoft, including how Salesforce's CAB directly contributed to the development of its AI-powered Sales Cloud features. The hosts discuss CAB metrics like roadmap influence rate and executive engagement score, and offer tactical advice on selecting the right customers, setting meeting cadences, and avoiding the trap of CABs becoming cheerleading sessions. Lucas shares a personal anecdote about a CAB member whose feedback led to a 15% increase in renewal rates for a previous company. The episode also covers how CABs differ from user groups and customer councils, and why they are uniquely powerful for long-cycle enterprise deals. Tune in for a concrete, actionable framework that goes beyond theory. #CustomerAdvisoryBoard #B2BMarketing #ABM #EnterpriseSales #ProductRoadmap #ExecutiveRelationships #Salesforce #Microsoft #CustomerSuccess #AccountBasedMarketing #MarketingStrategy #DemandGen #RevenueGrowth #CustomerFeedback #RoadmapInfluence #BusinessPodcast #FexingoBusiness #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers leverage Customer Advisory Boards (CABs) to influence produ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":595,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-customer-advisory-boards-to-shape-product-roadmaps/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-advisory-boards-to-shape-product-roadmaps.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}