{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Customer Advisory Boards to Drive Enterprise Revenue","slug":"how-b2b-marketers-use-customer-advisory-boards-to-drive-enterprise-revenue","published_at":"2026-06-14T05:52:09+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-advisory-boards-to-drive-enterprise-revenue","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0051.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0051.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Customer Advisory Boards (CABs) to deepen relationships with key accounts and generate enterprise revenue. They walk through the case of a mid-market SaaS company that built a CAB with 12 strategic accounts, resulting in a 30% increase in net retention and a 5x acceleration in product-led expansion. Lucas explains the structure—quarterly meetings, executive sponsors, and a charter that prevents CABs from becoming sales pitches—while Luna challenges the ROI of time investment versus traditional ABM tactics. They discuss how CABs shorten sales cycles by involving customers directly in product roadmaps, and how the feedback loop creates content, case studies, and reference customers that fuel the top of the funnel. The episode also covers common pitfalls like cherry-picking positive voices and failing to act on feedback. Tune in for a practical blueprint on turning your best customers into collaborative advisors who help close the next deal. #B2BMarketing #CustomerAdvisoryBoard #EnterpriseRevenue #AccountBasedMarketing #CustomerRetention #NetRetention #ProductLedGrowth #CaseStudy #CustomerAdvocacy #SalesEnablement #ContentMarketing #CustomerSuccess #MarketingStrategy #BusinessRevenue #Finance #FexingoBusiness #BusinessPodcast #B2BMarketingWithFexingo Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Customer Advisory Boards (CABs) to deepen relationships w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":613,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-customer-advisory-boards-to-drive-enterprise-revenue/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-advisory-boards-to-drive-enterprise-revenue.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}