{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Community-Led Growth to Build Pipeline","slug":"how-b2b-marketers-use-community-led-growth-to-build-pipeline","published_at":"2026-06-12T08:21:40+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-community-led-growth-to-build-pipeline","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0047.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0047.mp3","summary":"Lucas and Luna dive into the rising trend of community-led growth for B2B marketing. They explore how companies like Figma and Salesforce have used user communities to drive demand generation and shorten sales cycles. Specific tactics include creating peer-to-peer forums, leveraging user-generated content for lead qualification, and integrating community signals into CRM for sales outreach. The hosts discuss the pitfalls of treating community as a vanity metric and the importance of tying engagement to pipeline contribution. A case study on how a SaaS company used a Slack community to increase enterprise deals by 30 percent is examined. This episode offers actionable insights for marketers looking to build authentic communities that generate revenue. #CommunityLedGrowth #B2BMarketing #DemandGen #UserCommunity #Figma #Salesforce #LeadGeneration #PipelineBuilding #SlackCommunity #UserGeneratedContent #SalesEnablement #CRM #AccountBasedMarketing #EnterpriseSales #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into the rising trend of community-led growth for B2B marketing. They explore how companies like Figma and Salesforce have used user c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":528,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-community-led-growth-to-build-pipeline/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-community-led-growth-to-build-pipeline.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}