{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach","slug":"how-b2b-marketers-use-buyer-intent-signals-to-trigger-sales-outreach","published_at":"2026-07-12T06:05:10+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-buyer-intent-signals-to-trigger-sales-outreach","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0109.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0109.mp3","summary":"In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use buyer intent signals—like content consumption, event attendance, and product page visits—to trigger timely sales outreach. They explore a case study from a cybersecurity company that saw a 40% lift in meeting bookings by layering intent data from sources like G2 and Bombora onto their CRM. The hosts discuss the importance of scoring signals based on recency and topic relevance, the pitfalls of acting on low-fidelity data, and how to align sales and marketing on signal thresholds. They also touch on the role of reverse-IP tracking and the balance between being helpful versus intrusive. If you are looking to move beyond basic lead scoring and create a responsive outreach engine, this episode offers a concrete framework. #B2BMarketing #IntentData #BuyerSignals #SalesOutreach #ABM #DemandGen #EnterpriseSales #Bombora #G2 #ReverseIP #LeadScoring #SalesDevelopment #AccountBasedMarketing #MarketingOperations #SalesAlignment #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use buyer intent signals—like content consumption, event…","key_points":[],"chapters":[],"topics":[],"duration_seconds":654,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-buyer-intent-signals-to-trigger-sales-outreach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-buyer-intent-signals-to-trigger-sales-outreach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}