{"podcast":{"title":"B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles","slug":"b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","podcast_index_feed_id":7871669,"rss_url":"https://feeds.fexingo.com/business/b2b-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/b2b-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…","last_synced_at":"2026-07-18T12:21:26.893831+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669"},"episode":{"title":"How B2B Marketers Build Enterprise Sales Playbooks","slug":"how-b2b-marketers-build-enterprise-sales-playbooks","published_at":"2026-07-11T18:12:06+00:00","page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-build-enterprise-sales-playbooks","show_page_url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669","url":"https://audio.fexingo.com/business/b2b-marketing/episode-0108.mp3","audio_url":"https://audio.fexingo.com/business/b2b-marketing/episode-0108.mp3","summary":"In this episode, Lucas and Luna explore how B2B marketers craft enterprise sales playbooks that actually get used by sales teams. They break down the anatomy of a winning playbook using a concrete example from a cybersecurity company targeting Fortune 500 accounts. Lucas explains why most playbooks fail — because they're too generic — and shares a tiered approach that segments by deal size and buyer maturity. Luna pushes back on the idea that playbooks can ever replace experienced reps, and they discuss how to balance structure with flexibility. The episode covers the three core components: buyer personas with trigger events, battle cards for competitive scenarios, and objection-handling scripts. They also get into the often-overlooked step of playbook testing and refinement using sales call data. Finally, they touch on the role of AI in dynamically generating playbook content based on real-time intent signals. If you're a marketing ops manager or demand gen lead looking to bridge the gap between marketing and sales, this one's for you. #B2BMarketing #EnterpriseSales #SalesPlaybooks #ABM #DemandGen #SalesEnablement #BuyerPersonas #BattleCards #ObjectionHandling #SalesOps #Cybersecurity #Fortune500 #MarketingOps #SalesStrategy #PlaybookAutomation #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna explore how B2B marketers craft enterprise sales playbooks that actually get used by sales teams. They break down the anat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":519,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-build-enterprise-sales-playbooks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-build-enterprise-sales-playbooks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}