{"podcast":{"title":"Awkward Silences","slug":"awkward-silences-627406","podcast_index_feed_id":627406,"rss_url":"https://feeds.transistor.fm/awkward-silences","website_url":"https://www.userinterviews.com","image_url":"https://img.transistorcdn.com/g7UkhKzzBgZTL69dYK59P3alwCwZpOkrhiUZT1HZITc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NDE0LzE3MDE3/OTg5NDItYXJ0d29y/ay5qcGc.jpg","author":"User Interviews","episode_count":195,"summary":"Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey","last_synced_at":null,"page_url":"https://stenobird.com/podcast/awkward-silences-627406"},"episode":{"title":"#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex","slug":"189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex","published_at":"2026-05-12T12:00:00+00:00","page_url":"https://stenobird.com/podcast/awkward-silences-627406/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex","show_page_url":"https://stenobird.com/podcast/awkward-silences-627406","url":"https://podcast.userinterviews.com/episodes/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex","audio_url":"https://media.transistor.fm/ff8ee1e8/428c6b0c.mp3","summary":"This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. This episode gets into what it means to demonstrate the \"business value\" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby shared ways to score early wins, build momentum, and overcome communication frictions to find shared value. Episode Highlights 03:14 - UX researcher impact: insights, optimization, prioritization, strategy 09:14 - Understanding organizational structures and strategy development collaboration 20:22 - Challenge of quantifying impact and strategic level 21:33 - Measuring strategy impact: challenges and indicators 30:04 - Prioritizing investments based on strong market indicators 38:51 - Stakeholders prioritize growth, revenue, and cost reduction About Our Guest Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe. Resources on UX Research Impact How to Track the Impact of Your UX Research Leading an Impactful User Research Team Use Stakeholder Interviews to Drive Impact","meta_description":"This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2864,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/awkward-silences-627406/episodes/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/awkward-silences-627406/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}