{"podcast":{"title":"Awkward Silences","slug":"awkward-silences-627406","podcast_index_feed_id":627406,"rss_url":"https://feeds.transistor.fm/awkward-silences","website_url":"https://www.userinterviews.com","image_url":"https://img.transistorcdn.com/g7UkhKzzBgZTL69dYK59P3alwCwZpOkrhiUZT1HZITc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NDE0LzE3MDE3/OTg5NDItYXJ0d29y/ay5qcGc.jpg","author":"User Interviews","episode_count":195,"summary":"Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey","last_synced_at":null,"page_url":"https://stenobird.com/podcast/awkward-silences-627406"},"episode":{"title":"#182 - The Future of Research (In a Moment of Change)","slug":"182-the-future-of-research-in-a-moment-of-change","published_at":"2026-02-03T13:46:36+00:00","page_url":"https://stenobird.com/podcast/awkward-silences-627406/182-the-future-of-research-in-a-moment-of-change","show_page_url":"https://stenobird.com/podcast/awkward-silences-627406","url":"https://podcast.userinterviews.com/episodes/182-the-future-of-research-in-a-moment-of-change","audio_url":"https://media.transistor.fm/530337c1/68bd0d3a.mp3","summary":"Ben sits down with Basel Fakhoury, CEO and Co-founder of User Interviews, and Baran Erkel, Chief Strategy Officer at UserTesting, for a conversation about the research industry's evolution. With AI reshaping customer behaviors and business decisions, both executives emphasize how the need for customer insights has never been greater, even as budget pressures mount across organizations. Basek and Baran share frameworks for executive decision making, explore how AI tools are moving beyond simply replacing human moderators toward creating entirely new research methodologies, and stress that as AI transforms products and experiences over the next few years, customer insights will be fundamental to shaping organizational cultures that keep customers at the center. Highlights 05:15 How research influences corporate strategy 12:25 Building effective decision making cultures 19:07 Data formats that drive executive decisions 26:28 AI everywhere in research tooling landscape 29:30 Consolidating insights across teams and tools 36:45 Customer centric approach during acquisition integration Resources Read more about the acquisition The State of User Research Report Visual Design for Research Workshop","meta_description":"Ben sits down with Basel Fakhoury, CEO and Co-founder of User Interviews, and Baran Erkel, Chief Strategy Officer at UserTesting, for a conversation about…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2440,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/awkward-silences-627406/episodes/182-the-future-of-research-in-a-moment-of-change/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/awkward-silences-627406/182-the-future-of-research-in-a-moment-of-change.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}