{"podcast":{"title":"Awkward Silences","slug":"awkward-silences-627406","podcast_index_feed_id":627406,"rss_url":"https://feeds.transistor.fm/awkward-silences","website_url":"https://www.userinterviews.com","image_url":"https://img.transistorcdn.com/g7UkhKzzBgZTL69dYK59P3alwCwZpOkrhiUZT1HZITc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NDE0LzE3MDE3/OTg5NDItYXJ0d29y/ay5qcGc.jpg","author":"User Interviews","episode_count":195,"summary":"Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey","last_synced_at":null,"page_url":"https://stenobird.com/podcast/awkward-silences-627406"},"episode":{"title":"#177 - From Informing to Influencing with Shalin Pei & Natalie Golub of Coinbase","slug":"177-from-informing-to-influencing-with-shalin-pei-natalie-golub-of-coinbase","published_at":"2025-11-25T14:13:52+00:00","page_url":"https://stenobird.com/podcast/awkward-silences-627406/177-from-informing-to-influencing-with-shalin-pei-natalie-golub-of-coinbase","show_page_url":"https://stenobird.com/podcast/awkward-silences-627406","url":"https://podcast.userinterviews.com/episodes/177-from-informing-to-influencing-with-shalin-pei-natalie-golub-of-coinbase","audio_url":"https://media.transistor.fm/91094d39/a4759358.mp3","summary":"Ben is joined by Shalin Pei, Head of Design and Research and Natalie Golub, Head of UXR , both from Coinbase's Base product. Base is part of the crypto space, functioning as a network that offers secure and low cost ways to build decentralized apps, essentially helping create what they call the new internet. The conversation reveals how their small but mighty teams operate in one of the fastest moving industries. Shalin and Natalie share how they've weaved internal stakeholders with customers, played with their structure to maximize visibility and effectiveness, and enabled partners to get more involved. It's a practical conversation on the value of experimentation, cooperation, and building influence. Highlights 14:00 Overcoming Impostor Syndrome in New Industries 25:37 Embedded Research in Live Design Sprints 32:33 The Power of Cross-Functional Collaboration 36:21 Documentation Challenges in Fast-Moving Industries 40:39 Partner-Led Research Methodology 43:33 Future of AI in Design and Research Resources The Designer's Guide to Research Aligning Research for More ROI Effective Product <> Research Collaboration","meta_description":"Ben is joined by Shalin Pei, Head of Design and Research and Natalie Golub, Head of UXR , both from Coinbase's Base product. Base is part of the crypto sp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3166,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/awkward-silences-627406/episodes/177-from-informing-to-influencing-with-shalin-pei-natalie-golub-of-coinbase/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/awkward-silences-627406/177-from-informing-to-influencing-with-shalin-pei-natalie-golub-of-coinbase.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}