{"podcast":{"title":"Audio Branding","slug":"audio-branding-402887","podcast_index_feed_id":402887,"rss_url":"https://feeds.captivate.fm/audiobranding/","website_url":"https://audiobrandingpodcast.com","image_url":"https://artwork.captivate.fm/a3c78cd7-ff63-4cdb-bfe9-5513168efbcc/2eUJwP7BxLzyAekHVPpvevbT.jpg","author":"Jodi Krangle","episode_count":300,"summary":"Keeping a consistent sound in how you present your company really is the \"hidden gem\" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":null,"page_url":"https://stenobird.com/podcast/audio-branding-402887"},"episode":{"title":"Sound Through the Ages: From Singing Seashells to Ringing Rocks","slug":"sound-through-the-ages-from-singing-seashells-to-ringing-rocks","published_at":"2026-04-08T10:00:00+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887/sound-through-the-ages-from-singing-seashells-to-ringing-rocks","show_page_url":"https://stenobird.com/podcast/audio-branding-402887","url":"https://voiceoversandvocals.com/blog/research-technology/sound-through-the-ages-from-singing-seashells-to-ringing-rocks/","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/8633130d-528e-43f6-b32a-ddc4511f8d6c.mp3","summary":"One topic that comes up quite often on Audio Branding is audio technology, and how far it’s come over just the last few years. Whether it’s choosing the right sound equipment, deciding if you should record with noise cancellation turned on (and just for the record, you shouldn’t), or taking advantage of advanced recording options like 3-D audio and Dolby Atmos, there’s a lot to consider when it comes to sound. But you might be surprised to learn that the science of sound optimization is a lot older than surround sound, or stereo recordings, or even audio recordings at all. Sound has been a part of our lives for as long as we’ve been around, and it turns out that we’ve been finding ways to boost sound quality and reshape the acoustic landscape around us for just as long. From ancient Roman amplifiers to prehistoric boulder harmonies, our ancestors explored the possibilities of sound in ways that scientists today are still trying to understand. Creating just the right sound experience can be a big enough challenge for modern-day concerts and movie theaters. How do you do it when you don’t have any microphones or speakers? This was the problem faced by Greek and Roman architects, and the science of archaeoacoustics, of how sound was shaped and used in ancient times, hasn’t entirely unraveled their solution. According to the ancient Roman architect Vitruvius, they used “acoustic jars,” or “echea” in Greek, small brass cups built into the walls between each of the seats. He didn’t invent them, though, so we aren’t sure who originally came up with the idea. These echea were believed to resonate and amplify spoken voices, boosting their sound for each listener like a set of personal speakers. They were arranged according to precise mathematical rules that differed depending o…","meta_description":"One topic that comes up quite often on Audio Branding is audio technology, and how far it’s come over just the last few years. Whether it’s choosing the r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":511,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/sound-through-the-ages-from-singing-seashells-to-ringing-rocks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/audio-branding-402887/sound-through-the-ages-from-singing-seashells-to-ringing-rocks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}