{"podcast":{"title":"Audio Branding","slug":"audio-branding-402887","podcast_index_feed_id":402887,"rss_url":"https://feeds.captivate.fm/audiobranding/","website_url":"https://audiobrandingpodcast.com","image_url":"https://artwork.captivate.fm/a3c78cd7-ff63-4cdb-bfe9-5513168efbcc/2eUJwP7BxLzyAekHVPpvevbT.jpg","author":"Jodi Krangle","episode_count":300,"summary":"Keeping a consistent sound in how you present your company really is the \"hidden gem\" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":"2026-09-02T20:19:28.732028+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887"},"episode":{"title":"Sound Design for Storytelling with Robin Gulcher","slug":"sound-design-for-storytelling-with-robin-gulcher","published_at":"2026-08-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887/sound-design-for-storytelling-with-robin-gulcher","show_page_url":"https://stenobird.com/podcast/audio-branding-402887","url":"https://voiceoversandvocals.com/blog/filmmaking-sound-design/sound-design-for-storytelling-with-robin-gulcher/","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/4d9ddf37-26f1-4d4e-989b-28e7f11ec203.mp3","summary":"“ I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a video editing thing that they do to get the audience’s eyes to move to what’s important on screen. And we can do the same thing with audio. We can tell them, ‘OK, this is important over here.’ And whether or not they saw it, now they know it, if that makes sense.” – Robin Gulcher This week’s guest provides sound design, mixing, and recording services for Advertising Agencies, Film/Video production companies, Publishing Companies, Independent Filmmakers, and Corporate clients, and he’s been the production sound mixer for countless commercial and film shoots over the years. Through his work at audibleRicochet, he’s rescued imperfect recordings, crafted immersive soundscapes, and helped brands and filmmakers bring clarity and emotion to their projects. And as an adjunct instructor in the Cinematic Arts Department at the Columbus College of Art and Design, he continues to further his craft, as well as the future of the filmmakers and animators he teaches. His name is Robin Gulcher, and in this episode, he shares how sound can transform the ordinary into something memorable – and why what we hear often matters more than what we see. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of aud…","meta_description":"“ I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1738,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/sound-design-for-storytelling-with-robin-gulcher/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/audio-branding-402887/sound-design-for-storytelling-with-robin-gulcher.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}