{"podcast":{"title":"Audio Branding","slug":"audio-branding-402887","podcast_index_feed_id":402887,"rss_url":"https://feeds.captivate.fm/audiobranding/","website_url":"https://audiobrandingpodcast.com","image_url":"https://artwork.captivate.fm/a3c78cd7-ff63-4cdb-bfe9-5513168efbcc/2eUJwP7BxLzyAekHVPpvevbT.jpg","author":"Jodi Krangle","episode_count":300,"summary":"Keeping a consistent sound in how you present your company really is the \"hidden gem\" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":"2026-09-02T20:19:28.732028+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887"},"episode":{"title":"Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor","slug":"sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor","published_at":"2026-06-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor","show_page_url":"https://stenobird.com/podcast/audio-branding-402887","url":"https://voiceoversandvocals.com/blog/audio-branding/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor/","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/5137fec3-6068-4680-b870-6df00cead73f.mp3","summary":"“ When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really interesting, and they had a really cohesive sonic branding that wasn’t music. It was just an intentional sound design approach where they had a lot of the sounds of the place, and they really focused on a sense of place. So when it was in Japan, it would be the sound of that water bamboo thing, you know, really magnified. And then the sound of an old wooden gate closing, and then the sound of someone folding a paper crane, like really delicate, beautifully recorded sounds that they would shape into the commercial. And so that wasn’t music, but every single ad had the same kind of vibe of this really intentional, beautiful sound design that evoked a sense of place. And that was just so cool. And so, when I see something like that, I’m like, ‘That’s what you can do. Why are you doing random samples when you could have a really nice effect and memorable impression?’\" – Caitlyn Trevor This episode is the second half of my chat with sonic UX researcher Caitlyn Trevor as we discuss how culture can dramatically change UX impressions, the value of sound in strengthening brand, and her “Sound Effects” series on LinkedIn, exploring the link between sound and behavior. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are availa…","meta_description":"“ When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2237,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/audio-branding-402887/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}