{"podcast":{"title":"Audio Branding","slug":"audio-branding-402887","podcast_index_feed_id":402887,"rss_url":"https://feeds.captivate.fm/audiobranding/","website_url":"https://audiobrandingpodcast.com","image_url":"https://artwork.captivate.fm/a3c78cd7-ff63-4cdb-bfe9-5513168efbcc/2eUJwP7BxLzyAekHVPpvevbT.jpg","author":"Jodi Krangle","episode_count":300,"summary":"Keeping a consistent sound in how you present your company really is the \"hidden gem\" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":null,"page_url":"https://stenobird.com/podcast/audio-branding-402887"},"episode":{"title":"Mastering the Language of Sound: A Conversation with Daniel Hug - Part 2","slug":"mastering-the-language-of-sound-a-conversation-with-daniel-hug-part-2","published_at":"2026-01-07T10:00:00+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887/mastering-the-language-of-sound-a-conversation-with-daniel-hug-part-2","show_page_url":"https://stenobird.com/podcast/audio-branding-402887","url":"https://voiceoversandvocals.com/blog/audio-branding/mastering-the-language-of-sound-a-conversation-with-daniel-hug-part-2/","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/3287a551-a71a-4357-a761-0c69c14ca331.mp3","summary":"“ Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software game, audio middleware, that serves only the purpose of making sound, usually sample-based sounds, pleasurable to use in an interactive context. And there are many different strategies, layering, adaptive mixing, even spectral shaping and stuff like that. And, of course, generative approaches as well are coming in, and that’s so interesting.” – Daniel Hug   This episode is the second half of my conversation with sound and interaction designer, researcher, and head of the Sound Design MA at Zurich University of the Arts, Daniel Hug, as we talk about what the Avengers and Matrix movies can teach us about sound design, how video games helped pave the way for audio-first UX, and the importance of learning not just music but the language of sound.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review . Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.   (0:00:00) - The Evolution of Sound Design As we start…","meta_description":"“ Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1830,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/mastering-the-language-of-sound-a-conversation-with-daniel-hug-part-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/audio-branding-402887/mastering-the-language-of-sound-a-conversation-with-daniel-hug-part-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}